Feedle
Feedle Characters

The effortless way to plan meals, automate shopping lists, and waste less food

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The problem

For most households, deciding what to eat every day is stressful, time-consuming, and wasteful – families end up relying on takeaways or processed meals, one person carries the hidden workload, and poor planning leads to food and money literally being thrown away.

Scary stats

Character with food waste bin

£17 billion worth of edible food wasted each year by households; the average household of four wastes £1,000/year

Character at fridge

42 per cent of indecisive Brits find themselves staring into the fridge for dinner ideas – and 45 per cent can't be organised for mealtimes

Indecisive character

People typically spend 43 minutes each week deliberating what to have for dinner later the most challenging decision for 57%

Character with shopping bag and spatula

48% of UK adults say they do "all or most" of the cooking in their household, with a further 22% sharing some of it

The struggles people face

Character

"I'm looking for advice or resources as a complete newbie to meal prep who needs to drastically cut down on food costs & wants to reduce sugar & increase protein"

"the mental load of planning meals, juggling recipes, shopping lists, and nutrition info across different tools is exhausting"

Character
Character

"I hate meal planning so much. I hate having to figure out what to have for dinner more than anything else in the world. I hate that it will literally never end until I die! "

Feedle solution

The solution

Feedle takes the mental load out of meal planning and food shopping – it helps you plan meals, organise your food shopping, nudging you towards healthier, waste-free eating.

Key Features

Recipe icon

Add any recipe in seconds

Snap from cookbooks or save from your favourite websites – Feedle adds recipes to your plan and ingredients to your list instantly.

Family icon

Plan solo or with family

Whether you're cooking for one or sharing the load, Feedle keeps everyone on the same page.

Smart icon

Smarter every week

The more you use it, the less you have to plan – Feedle learns your habits and automates the routine using the latest AI technology.

Shopping icon

Effortless shopping lists

Get a smart, organised shopping list that works across all your favourite stores, online or in person.

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